Since '99 - Our Story

 

Inspire, educate and facilitate access to the freedom of getting out in the elements #InYourElement

Rooster® are a technical clothing brand, manufacturing and selling sustainable watersports products. Growing from a background of dinghy sailing, Rooster was set up in 1999 by founder Steve Cockerill, to increase accessibility in being able to buy the right kit to enable all watersports enthusiasts perform on the water, at an affordable price.  From then to now, Rooster continues to be passionate about inspiring, educating and facilitating access to the freedom of getting out in the elements, whilst being environmentally aware through every aspect of the business.  

Our very origin is innovation and challenging the systems, not just a brand; but practices delivered from determined effort, thorough research and passion for the outdoors.