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When Rooster first set sail 25 years ago, its mission was simple: to make high-quality sailing gear accessible to everyone, from novices to seasoned sailors. Over the years, this mission has been upheld by not just a company but a family, both literally and metaphorically. As we celebrate this milestone, we reflect on the journey that has made Rooster more than just a brand—it's a legacy built on passion, dedication, and a sense of community.
A Family Company at Heart
Rooster was founded out of passion and love for the sport, which pushed me to create products that enhance sailing to a wider audience. From the beginning, I envisioned Rooster as a family-oriented company. This vision has been a cornerstone of our success, fostering an environment where values such as trust, integrity, and mutual support are paramount.
Many of our current staff members have grown up with Rooster, literally wearing the brand through their youth sailing adventures. It's common to find stories of team members who started as young sailors, donned in Rooster gear, and are now integral parts of our workforce. This continuity and connection have created a unique team spirit where the staff are not just employees—they are family.
Commitment to Quality and Innovation
At Rooster, our commitment to quality and innovation is unwavering. Over the past 25 years, we have continually pushed the boundaries of what sailing gear can be. Our products are thoughtfully designed to provide comfort, durability, and performance, ensuring that sailors can focus on what they love most—being on the water.
Our team, bring a wealth of experience and passion to their roles. This connection to the brand's roots ensures that every product we release is crafted with the same care and attention to detail that I envisioned from the start of the journey.
Building a Community
Rooster is more than just a business; it's a community. Our commitment to supporting sailors of all levels has fostered a loyal customer base that spans generations. We are proud to see young sailors, like the children of our early customers, now competing in regattas wearing Rooster gear.
We regularly sponsor events to support and engage with the sailing community which is reflected in the strong bonds we have formed with sailing clubs, schools, and organisations around the world.
Looking to the Future
As we celebrate 25 years of Rooster, we are filled with gratitude for everyone who has been part of this journey. Our dedicated hard-working staff have been pivotal in Rooster’s development, but nothing compares to our loyal customer base who have backed us from the beginning.
The future looks bright for Rooster so if you are new to Rooster, we will continue innovating, expanding our product range and supporting the next generation of sailors.
Here's to the next 25 years of Rooster Sailing—may our ‘sales’ remain full 😊 , and our course true.
