Built for performance, made for watersports adventures

11th August 2025   We’re proud to announce our new partnership with the Royal Nova Scotia Yacht Squadron (RNSYS)—the oldest yacht club in the Americas—marking the start of an exciting new chapter for Rooster in Canada. After beginning our support earlier this season, we’re now officially the Squadron’s technical clothing provider for 2025 and beyond, supplying high-performance apparel for sailors, staff, and major events both on and off the water.   Kicking Off with a Major Youth Sailing Event   Our first supported event under this partnership will be the Canadian Optimist Nationals, hosted at RNSYS from August 16–22, 2025. This premier youth sailing event will welcome some of the most promising young sailors from across Canada, and we’re looking forward to providing technical gear designed to keep them comfortable and performing at their best.   Looking Ahead – Foiling and High-Performance Sailing   Following the Opti Nationals, our partnership continues in October with the CANFOIL Cup—a key event on the Canadian foiling calendar. The regatta also incorporates the WASZP Nationals and Foiling Provincials, showcasing some of the most exciting and progressive aspects of modern sailing.   A Shared Vision for the Future   "We’re thrilled to be partnering with the Royal Nova Scotia Yacht Squadron—a club with deep heritage and a bold vision for the future of sailing in Canada," says Kate Morrison, Head of Marketing & Product at Rooster. "This is more than just a sponsorship; it’s a shared commitment to supporting all levels of sailing and foiling, from youth development to cutting-edge performance."   This partnership marks Rooster’s first major club collaboration in Canada, reinforcing our growing presence in North America and our dedication to supporting sailors at every level. Together with RNSYS, we look forward to building a strong future for the sport in 2025 and beyond.     Next up: Canadian Optimist Nationals – August 16–22, 2025Where: Royal Nova Scotia Yacht Squadron, Halifax, NS   Follow the action and event updates on our social @RoosterKit.

This September, Rooster is returning to the Southampton International Boat Show – and we've moved! Our stand is now in a fresh new location with even more space to showcase the latest 2025 gear - including some of this years most exciting launches. You’ll find us right in the heart of the action – check out the map below to plan your visit.   What’s New? We’ve been busy designing, testing, and launching innovative new gear for sailors and watersports lovers. Here's what's new at the stand: Rooster Sunglasses – high-quality lenses, built for performance on and off the water. SB1 Inshore Dry Smock – reliable and breathable outer layer, perfect for inshore conditions. Coastal Hi-Fits – durable protection for coastal cruising without unnecessary bulk.  Waterproof Socks – because dry feet are happy feet.  SB2 Deck Trainers – designed for optimal performance in any environment, with unbeatable grip and comfort.  Microfibre Polartec Fleece – lightweight warmth, ideal for layering.  Upgraded Tech Shorts & New Women’s Tech Shorts – improved fit and function and now in a women's fit. Swing by to try them on, check out the quality up close, and chat with our team – we’re always keen to talk all things kit.     Win Your Way In – 5 pairs of tickets up for grabs! We’re giving 5 lucky Rooster fans a chances to win a pair of tickets to attend the show for free. To enter, simply: Follow us on social media Like the competition post (check it out on Facebook and Instagram) Share it on your story and tag @roosterkit Tag the friend you’d bring along in the comments Winners will be announced via DM from the Rooster official Instagram and Facebook pages – so make sure you’re following us on Instagram and Facebook to stay in the loop and enter your name in the draw.   Save £10 – Tell all your friends! Want a discount on your ticket? Use code ROOSTERSAIL at checkout when booking your tickets to get £10 off via the Southampton Internation Boat Show Website. Share the code with your Yacht club, Sailing Club and all your friends to spread the word!       Rooster x Rockley Giveaway – Scan to Win This year, we’ve teamed up with Rockley for an exclusive giveaway. Keep an eye out for Rooster x Rockley signs around the lake – Scan the QR code to sign up for your chance to win a £1000 bundle from Rockley and Rooster – the perfect way to stock up on essentials and book that sailing course or activity you’ve been dreaming of! (Terms and conditions apply).     We can’t wait to see you at the show. You'll find our exclusive show-only deals and our much-loved Outlet steals (get there early - they don't last long!)

Blog submitted by Rooster Rider Amelie Ballantyne, Devon UK As a keen dinghy sailor, there is nothing I like better than getting in my (Rooster) wetsuit and jumping on my boat- it’s the best feeling in the world! However, over the past year, I have started to realise the effects that humans are having on the waters we use and the oceans in general. The statistics around pollution, climate change and habitat destruction are quite shocking, and unfortunately, the evidence of these statistics can be seen rather close to home sometimes- I often see dead wildlife/sea creatures, plastic pollution and sewage where I sail, and it’s not pleasant. As someone who loves using the water, this concerned me, and I wanted to help bring about change. However, I am only a 15-year-old dinghy sailor from Devon, so what can I possibly do to change this global environmental problem? So, to start with, I did my research and created a list of the simple things I could promote at my club (Starcross Yacht Club). Then, earlier this year, I became a Clean Sailors Ambassador and joined a community of international sailors who all want to raise awareness of ocean conversation and sustainable practices in the marine industry. I also joined the US SailGP Climate Action Academy that links students with A-list sustainable experts to learn about global matters. Using social media has been a great platform, and I have organised old sails and wetsuit collections, as well as helping to raise awareness about key issues. Thank you, ITCA Topper community, for your kind sail and wetsuit donations at NS5 Paignton. Who are Clean Sailors and what do they do? Clean Sailors is a non-profit organisation that strives to promote awareness around ocean conservation, amongst other things. Set up in 2020 by Holly Manvell, Clean Sailors share stories, research and campaign for environmental change in the marine industry. One of their big areas of focus is demonstrating what to do with old sails. Currently approx. 97% of sails end up in landfills each year, which is approximately. 2000 tons. This is a shocking statistic! Clean Sailors help direct people to local/global businesses that will take your old sails for recycling and repurposing to keep them out of landfills. Many innovative things can be done with old sails, from clothing and accessories, community shelters for schools and villages, to deckchair covers for the beach; creating a better great circular economy. What can sailors do to help? As sailors, most of us love the seas and rivers we use and would hate to think we are adding to a large-scale environmental problem, but unfortunately, the reality is that there are things that sailors do that have an impact on the environment around them. When it comes to change, even the small steps can make a difference if we ALL start to do them and work together. Think of the times you may have lost a sweet wrapper while doing a race or dropped your sunnies overboard never to be seen again, or that times you used electrical tape and a bit it’s blown away. Well, if every sailor did this, even by accident, the environmental impact would begin to be a big problem for waterways and communities that use them. Here are my top six very easy tips for being a more environmentally conscious sailor: 1. The obvious one – use a reusable drinking bottle and not a single-use plastic bottle. Rooster sells great bottles, and most venues have refill facilities – easy! 2. Recycle your old kit: Don’t dump sails and wetsuits, and buy second-hand where and when you can. 3. Save water. After a sail, you don’t need to shower for hours, have a water fight or spend eternity washing your boat – turn taps off! 4. Use eco-friendly products. There are great boat cleaning products out there, as well as countless products for your body. 5. Take your rubbish home – use the correct bins – maybe have a snack that is not in a fiddly wrapper -Rule 55 guys! The disposable of trash 6. …….use a sunglasses strap/retainer to keep your sunnies on your eyes and not on bottom of the seabed. I am very proud to be a Clean Sailors Ambassador and to be involved in helping with sustainability and change for our future and the longevity of water sports. In my opinion, educating people about the need to be sustainable and the impact each one of us has while doing the sport we love is important; creating new habits and making changes that benefit our whole environment. We all have a role to play; we all live here. It is great to see that even our top sailors in SailGP are getting on board with becoming clean, green sailors and leading the way with sustainability. I am also very proud to be a Rooster Rider, as Rooster is committed to ethical and sustainable business practices, which is important to

- Written by Steve Cockerill    When I started the brand, I was so keen to break down the divide between those who knew how to sail a boat and those who didn’t. I was passionate about sharing knowledge — giving people the confidence to enjoy the sport more. It really all started with me being quietly determined to improve the mainsheet on a Laser (now the ILCA). That was my first goal. I’d tried working with some well-known rope manufacturers, but nothing was quite right. Then I had a brainwave and decided to try it myself. I bought a couple of miles of rope based on that idea… and it worked. People loved it. The breakthrough moment came when I shared it with Robert Scheidt — who was the No. 1 Laser sailor in the world at the time — and he faxed me back saying how much he liked it and asking for more. I’ve still got that fax to this day. That was the spark that made me think, maybe I really could do this. It started in a room upstairs in my house… then a spare room and a shed in the garden… then a double garage and the lounge… then a small unit, then two units, and then a bigger unit. Now, we’ve got a warehouse and office in the UK and a distribution unit in the US — and we’re just about keeping up! I’m still amazed when I look outside and see how many cars are there… and how many great people are working at Rooster, helping it grow. It’s taken a long time — and a lot of passion — to build the brand. Friends of mine used to say, “You’ll need at least a million pounds to turn a vision into a brand.” But I thought, no — you just need to make products people really need. Maybe I was a bit naïve. It’s definitely taken more than just money to get Rooster to where it is today. It’s always been a passion project — and it still is. We’re always checking ourselves, asking if we’re being fair to our customers. And it’s still great fun to represent the brand at events, chat to sailors, and see people enjoying the sport. That’s the best bit. Every now and then people think I’ve retired — which is quite funny, because I haven’t! I’ve just changed my outlook. My wife finally retired from a high-pressure job in school senior leadership, and together we’ve managed to share the workload I used to carry — particularly on logistics and factory liaison. We even split my salary, which has given me a better balance… it’s less five or six days a week now and more like two or three. Handing over the day-to-day running of Rooster to Luke Morrison wasn’t hard at all. Luke had grown up with Rooster — he first joined us as maternity cover, but quickly showed himself to be a real force. He’s brilliant at building relationships with our dealers… a total diplomat, to be honest. In fact, I think I was holding him back! Luke’s got so much drive, it made complete sense for him to take the lead. You might think that would be hard as the founder — but I know Luke’s as committed to Rooster and its ethos as I am. So now, I’ve got plenty of time to keep working with our factories, stay close to the logistics, and enough “playtime” to keep me fired and excited for the years ahead.

This a short article on how to cut a neat slot in your alloy mast or boom to fit a typical sheave box.  This example is fitting a small 15mm diameter sheave block (from Ronstan) into a boom for the adjustment of the outboard end of a mainsail flattener.   Tools required: Pencil. Masking tape. Ruler. Vernier Callipers. (Optional) Hand/Electric drill and bits. A center punch. A small metal file. (Flat or triangular). A 'Dremel' tool and cutting disc attachment. (Optional)   Self tapping screws or pop rivets to fix the sheave box. Duralac Anti Corrosive Compound. A typical Sheave box  e.g a..- RONSTAN RF15711. or the Spinnaker 4mm sheave box from Super Spar PN 409 Procedure First make sure you choose the correct fitting for the job, based on the control rope size, and expected load that will be used on the fitting - and the position of the fitting in the spar.  As you will be cutting a slot in the spar, you need to keep the slot/hole to a minimum and locate the new fitting away from areas of possible high stress areas such as spreader brackets, gooseneck areas, kicker and mainsheet take off points for booms and the like.  For a typical dinghy mast the front of the mast is normally one the strongest sections of the mast, especially in the alloy tapered section, where it will be welded, as this area will be thicker. For booms, the top and bottoms of the section are the strongest areas. Measure carefully the cut-out dimension for the sheave box.  Manufactures dimensions can be used -  but have been known to the incorrect, so use a pair of Vernier callipers to measure the actual fitting. You could even make a small cardboard template first to test fit your new sheave box.  In this case the dimensions are 28 x 9.5mm for the RONSTAN RF15711 sheave box. Using masking tape affix this to the area where you wish to cut the slot, and mark with a pencil and with a small Engineering ruler and square, mark out the area to be cut out.  Measure and recheck before any drilling or cutting…. Using a 4mm drill bit (depends of the fitting slot cut out size width), now carefully drill 4no.holes inside the measured-out rectangle. Use the metal centre punch to tap a light mark, so the drill bit does not wander when you start to drill the 4mm holes. Now, if you have a Dremel tool you can cut down the sides to join up the 4 holes to remove the bulk of the metal.  If you do not have this tool, then simply drill more holes down each side and then file down to create a neat rectangle slot. Remove the masking tape, and now test fit the sheave fitting and mark the position for the affixing holes. Now drill the holes for the screws or rivets.  For self tapping screws you will need to drill the correct size hole by selecting the correct drill bit size for your self-tapper screws and then let the s/s self tapper cut a thread into the alloy material to tighten correctly. Apply a smear of Duralac Anti Corrosive Compound to the base of the s/s sheave, the edges of the new slot, and the screws or rivets you are using. Now screw in the self-tappers (or pop rivets with a suitable gun) to fix the sheave into the slot. (Note : Just before you fix in the sheave box, you might wish to feed in the rope or line before final fix - or feed in a 'mouse' line...) A guide to select the correct drill to match the gauge/number of self-tapping screw Self Tapping Screw Size Sheet Thickness (mm) Guide Pilot Hole Size (mm)* No. 4 (2.9mm) 0.45 2.21 0.91 2.31 No. 6 (3.5mm) 0.45 2.70 0.91 2.80 No. 8 (4.2mm) 0.71 3.00 0.91 3.08 1.22 3.20 1.62 3.40 No. 10 (4.8mm) 0.71 3.51 0.91 3.59 1.22 3.71 1.62 3.81 When using self-tapping screws, the chart above shows the suggested drill size that you should use to drill the pilot hole. As you can see, it is not an exact science, there is a range for each screw size. Broadly speaking, the thicker the material that you are drilling, the more you should move towards the top end of the range when selecting the drill size. So, all you need do now is feed through your rope or halyard line and go sailing.....! A typical valley cleat fitting, using 2 no. Pozidrive self-tapping screws (no.10) to attach. Pilot hole used was a 3.5mm drill.    

Summer sailing and regattas often mean long hours on the water — sometimes with three or more races back to back. If you’re new to it, or haven’t raced in a while, knowing what to wear or take with you can feel overwhelming. For the seasoned sailor, it’s often second nature — but even the most experienced can get caught out when they’re a bit rusty or just haven’t had to prep for a full championship day in a while. Even simple logistics can throw you off: can you drop a drybag on a rib? If so, great — you have more flexibility. But if you’re scrambling to find that rib between races or the next warning signal goes up right after the finish, you could be left without the gear you were counting on. Just like any endurance sport, sailing demands planning — for clothing, food, and hydration. The goal? Bring what you need without overpacking. Most dinghies don’t have room for your entire wardrobe and snack cupboard. Pack too much and it's dead weight; pack too little and, inevitably, that’s the day you needed that extra layer or snack bar. The Weather Never Makes it Easy British summer sailing is unpredictable. Sure, we all know the signs — clouds building inland, a sea breeze on the way — but forecasts rarely tell the full story. The “real feel” out on the water can be wildly different from what was expected. We've written a blog on this which is well worth a read. Read more. When you’re 2 hours from shore in a dinghy, you have to be self-reliant. Even at a big event surrounded by boats and safety cover, you need to look after number one. That means having the right gear, fuel, and backup layers — because when the unexpected happens, you want to be ready. Fuel Matters: Food & Hydration Outfit choices are only half the battle. Staying fuelled and hydrated is critical for performance and recovery — especially over back-to-back races.  Your Championship Kit Guide: What to Wear, What to Pack We’ve created a simple guide to help you layer up, pack smart, and stay comfortable during race days — whether it’s a short session or an all-day affair. Your Standard Base Kit Based on a mild Summer  | 20–28°C Top layer: Rash top or PolyPro top Rash = cooler, UV protection PolyPro = extra warmth + UV, fleece-lined Bottom half: Thermaflex 1.5mm Longjohn or Race Armour Lite Shorts Buoyancy Aid Aeromesh Cap – protects your head & aids ventilation UV Neck Sleeve – adds sun protection Boots – suitable for your boat and grip needs Sunglasses – ideally with a retainer   Long Day on the Water (3–5 hours | 3–4 races back-to-back | 20–28°C) UV lip balm / small suncream Cereal or oat based bar (slow-release energy) Gel, sweets or fruit (fast-release energy) On Board: 2x large water bottles 1 water, 1 electrolytes (use a Joey Bottle Holder) Drybag - 10L Rolltop Drybag - perfect for on the boat or 35L Dry Backpack - if you have access to a rib to store: Lightweight spray top or SB1 dry smock Spare warmer layer (PolyPro or Thermaflex top) Suncream Lunch/snacks   Shorter Day on the Water (1–2 hours | 1–2 races back-to-back | 20-28°C) Pockets: UV lip balm Mini suncream Snack bar On Board: 1–2 large drinks bottles (again, ideally one with electrolytes) Joey Bottle Holder   Drybag - 3L Rolltop Drybag: Lightweight spray top or Thermaflex top Extra snack Suncream Bonus Kit: Things You Might Be Glad You Brought! Spare rope/lines Whistle Knife Duck tape (“If you can’t fix it with duck tape…”) Electrical tape Spare shackles/blocks/split pins Sail repair tape Multi-tool Emergency blanket Phone or VHF radio   Long days on the water are where championships are won and lost, and your preparation can make a huge difference. Pack smart, dress for the conditions, and fuel your body properly. That way, you’ll be focused on racing, not worrying about what you left behind.

What I love about Rooster is our team’s passion for technical development, a passion that consistently results in products that truly make sense for the sailing and watersports world. Steve has always been and continues to be a driving force in this process. Alongside Kate, our Head of Product and Marketing, and the wider team, we remain focused on creating products that are thoughtfully engineered, genuinely useful, and represent outstanding value for money. This summer brings some exciting new additions to our range. So whether you're a dinghy sailor, keelboater, or simply someone who loves getting out on the water, there's something here for you. Whatever you choose to invest in this season, we’re confident you won’t be disappointed. All we ask is that you share your thoughts, either by leaving a review or, if you’d prefer a more in-depth chat, feel free to email me directly at luke@roostersailing.com This season, we’re proud to: Launch the new SB1 Dry Smock, designed for sailors demanding reliable inshore protection Evolve our much-loved Technical Shorts, now available in both men’s and women’s fits Introduce our first-ever trainer with the SB2 Deck Trainer - a lightweight, flexible shoe with non-marking soles, designed for comfort and performance both on and off the boat. And expand our technical casual range with the Shoreline Jacket and Polartec® Fleece, both now also available in women’s styles.   Here’s what’s launching: SB1 Dry Smock Designed to perform where it counts, this latest addition to our trusted SB1 Inshore Range combines advanced waterproofing, breathability, and freedom of movement in a lightweight, high-performance package. Ideal for both dinghy and keelboat sailors, the SB1 Dry Smock is engineered for comfort, durability, and serious use on the water. Coastal Hi-Fits Cost-effective without compromise – our new coastal hi-fits deliver great protection and performance at a sensible price. Tough, breathable and cut for comfort, they’re ideal for coastal cruising and general watersports. Now available in junior and adult sizing. SB2 Deck Trainer Our first footwear product – the SB2 Deck Trainer is lightweight, flexible and secure. With excellent grip and a non-marking sole, it’s designed for confidence on wet decks and all-day comfort ashore. A perfect blend of performance and versatility. Changing Mat Bag A practical essential – our upgraded changing mat doubles as a tie-up bag. Ideal for changing out of kit on rough or wet ground, then cinching everything neatly away. Simple, clean and effective. Technical Shorts 2.0 – Reimagined A fresh evolution of our much-loved technical shorts. Featuring tougher, more comfortable fabrics, improved cut, and smarter detailing. Designed to hold their shape and keep up with long summer sessions on or off the water – and now available in tailored fits for both men and women. Shoreline Jacket A lightweight, waterproof outer layer ideal for everyday use on and off the water. With taped seams, windproof fabric and a structured hood, it offers reliable protection when you need it. Smart enough to wear ashore, functional enough for rigging, RIB rides or coastal days – now also available in a women’s fit. Polartec® Fleece A warm and breathable fleece made from 100% recycled Polartec® fabric. Designed for layering or wearing alone, it combines technical performance with casual comfort. Durable, easy to wear and ideal for cooler summer mornings or breezy evenings – also now in a women's-specific cut. What Our Customers Are Saying "The SB1 Dry Smock is a game-changer! Keeps me completely dry and comfortable during races."— Verified Rooster customer   "Perfect for coastal cruising. Lightweight yet durable, and the fit is excellent."— On the Coastal Hi-Fits   "These trainers offer fantastic grip on wet decks and are super comfortable for all-day wear."— On the SB2 Deck Trainer   "A must-have for sailors. Makes changing out of wet gear easy and keeps everything tidy."— On the Changing Mat Bag   "The new design is spot on. Comfortable, durable, and the added pockets are very practical."— On the Technical Shorts   "Stylish and functional. Keeps me dry and looks great both on and off the boat."— On the Shoreline Jacket   "Warm without being bulky. Ideal for layering and very breathable."— On the Polartec® Fleece   We hope you enjoy discovering and using these new additions as much as we’ve enjoyed developing them. We’re proud of what this season brings – and we’re always listening, so your feedback is always welcome, it’s what helps us keep improving. Wishing you a happy and fun-filled season on the water, hopefully with a Rooster product or two by your side. EXPLORE THE FULL RANGE    

The SB1 Inshore Dry Smock is built to keep you dry and protected in a wide range of sailing conditions. At the heart of its performance is the neoprene neck seal, which provides a near-dry seal for inshore and coastal sailing. But comfort is key too — and we know that not everyone has the same neck length or preferences when it comes to feel. That's why we’ve designed the neck to be fully customisable. Below is an easy step-by-step guide to adjusting the neck seal for a personalised fit. Rooster founder, Steve Cockerill also explains via video why you might want to trim the neoprene neck seal and explains an alternative method if you don’t need a fully dry seal and want a softer feel next to your skin. Watch the video below or head to our youtube channel for more videos: Why the Neck Seal Is Made This Way The SB1’s neoprene neck is intentionally manufactured at its longest setting — suitable for those with longer necks or those seeking maximum protection. But we know that for many sailors, this can feel a little high. Fortunately, it’s easy to customise. Option 1: Trim to Your Neck Length If you want a more tailored fit, you can trim the neoprene down at the front. Here’s how: How to Trim the Neck Seal: Try It On FirstPut the smock on and assess how much material you’d like to remove for comfort. Start conservatively — it’s better to take a little off at a time. Mark the Cut LineUse a soft pencil or tailor’s chalk to draw a shallow curve at the front of the neck. Most people choose to take off a small crescent from the centre front, tapering off at the sides. Use Sharp ScissorsCut slowly and cleanly along your marked line. A sharp pair of fabric or neoprene scissors works best. Avoid jagged edges. Test and AdjustTry the smock on again. You can always take a little more off if needed — but you can’t put it back! Note: Cutting the neck will compromise the original dry-seal design slightly, but many sailors find this trade-off worth it for improved comfort in moderate conditions. Option 2: Roll the Neck Inward If you'd rather not cut the neck — or want to keep the dry-seal option for future sessions — there’s another simple trick. How to Roll the Neck for Comfort: Fold the top of the neoprene neck in on itself, so the sticky glideskin layer (which provides the dry seal) is no longer touching your skin. This results in a softer feel and slightly looser fit — ideal for warmer days or when you don’t need full waterproofing. This method gives you the flexibility to adjust the seal depending on conditions, without permanently altering the smock. At Rooster, we believe kit should work with you. Whether you choose to trim the neoprene or roll it in, the SB1 Inshore Smock is designed to give you control over your comfort and performance on the water.

At Rooster, we believe technical clothing should work with you, not stand in your way. That’s why the development of our Women’s Technical Shorts 2.0 has been a carefully considered process - over three years of dedicated development, shaped by feedback, expertise, and a clear vision for performance. These aren’t just another pair of shorts -they’re the result of listening to women, testing with women, and designing for real bodies and real sailing conditions.  Built to Fit Real Women From the very start, our mission was clear: to create a pair of technical sailing shorts that actually fit women — of all shapes, sizes, and heights — while still offering a clean look that could blend into everyday wear. We didn’t want a “pink it and shrink it” version of our men’s shorts. We wanted something that worked because it was built for women, not in spite of it. Luckily, we have the perfect team to help. Our office is full of active women — sailors, runners, climbers, rowers — all passionate about outdoor sport and technical performance. Their honest, practical feedback helped us fine-tune the cut, waistband height, dial in the leg length, and perfect the stretch and movement across sizes. When we were closer to what felt like a final product, we brought in a small focus group of female sailors and outdoor enthusiasts to test a full size set — from the smallest to the largest. These weren’t models or marketing faces — they were real women, with valuable insights. We built this group through an open call on our social media channels inviting keen sailors to give their feedback and help us refine the final design. Their feedback? Invaluable. From tweaks in the waistband construction, to how the fabric felt, to thoughts on the colourway and styling — they shaped what you now see as the final product.   I am impressed with the fact that Rooster is trying to find improved fitting women’s clothing . It was interesting to be part of this process and see the effort that goes into choosing the design. - Sam Norton (part of our focus group)   Why It Took Over 3 Years In truth, launching a women’s-only technical product is a big decision for us. The market for female sailing gear is smaller, and factory minimum order quantities (MOQs) don’t always make it easy. But this project mattered, not just for the product itself, but because we know how valuable good kit is for women who are active in the sport.  Over the past decade, Rooster’s range has evolved to include female alternatives to most of our key products. When we can, we create female-specific options. And when that’s not viable, we always consider women’s fit when designing unisex products, making sure they’re as versatile and inclusive as possible.  We understand that introducing a women’s-specific short meant getting every detail right, and doing it when the brand was in a strong position to deliver it well. This isn’t just about launching a new product — it’s part of a bigger commitment. At Rooster, we’re proud to support women at every level of sailing, from grassroots participation to high-performance racing. Our involvement in initiatives like the Women’s Open Keelboat Championship (WOKC), the Magenta Foiling Project, and our continued support across sportsboat classes, including the J/70s, reflects just the start of where we’re heading. Women still make up a smaller share of active sailors — estimated at just 20–25% globally, and often less in technical classes like sportsboats and keelboats. But that number is growing, and we’re proud to be part of that progress. For us, inclusivity and innovation in women’s technical gear isn’t an add-on — it’s a core part of what we do.  Where Function Meets Purpose We’re excited to launch our Women’s Technical Shorts 2.0 and can’t wait to share the product we have been working on, they combine:  A flattering, technical cut designed for active movement. Optimised waist height for support and comfort. Stretch and flexibility where it matters most. Ideal leg length for both comfort and coverage. Reinforced, durable fabric at the seat — built to handle high-wear areas and long hours on deck. Smart, functional features right where you need them — including leg pockets, belt loops for a safety knife, internal compartments for optional deck pads, a secure waist closure, and more. And of course — they’re built from the same trusted technical foundations as our much-loved men’s shorts, which have seen five years of proven performance on the water. We can't wait for you to try them, find out some more on our video below:  

Blog submitted by Rooster Rider Scarlett Hadley from St. Vincent and the Grenadines. Competing in the 2023 Pan American Games in Chile was something I never imagined would be possible so early in my sailing career. Here I was at 16 years old, representing St. Vincent and the Grenadines on one of the biggest stages in the sport. It was also my very first international competition which is crazy to look back on.    Coming from a small Caribbean Island where sailing is not as competitive or recognized, stepping into the competitive sailing world was surreal and inspirational. I was racing against Olympians that I had previously only seen online and looked up to. Suddenly, I was no longer watching them, I was racing against them.      It meant the world to be able to represent my country. To have our flag on my sail and to know I was opening doors for other young sailors at home was what really made every challenge worth it. It pushed me far out of my comfort zone but also showed me how far passion, hard work, and belief can take you.    This experience would've been impossible without the support of Rooster, whose gear made it possible for me to compete at the top level, where before our sailors had little knowledge about the gear needed to perform at the best, especially in the cold conditions in Chile. The support has kept me prepared, whether racing in tropical heat or chilly winds and I’m incredibly grateful. As I anticipate the Junior Pan American Games in August and the Youth World Championships in Portugal this coming December, I'm hoping to be ready with the right equipment, especially a jacket to help with those freezing temperatures between races!      The PanAm Games, which would usually be a later goal for most, was just the beginning for me. I’m excited to keep learning, growing, and hopefully inspiring the next generation of sailors in St. Vincent and the Grenadines.