Privacy Policy & Cookies

We use your information in a number of different ways The tables below set this out in detail, showing what we do, and why we do it.

Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us	Checking your identity helps us to keep your information safe from fraudsters	Legally, we have to do this, and it is also important for us
Deliver your purchases to you	So that we can send you your order.	It’s an important part of our contract commitment to you
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations	To keep you informed of any changes to services.	Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by text, e-mail or through our app	So you know when your order is due to arrive	It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in	To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts	We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website	To get you to the products that you want faster	It’s important to us that you get the best out of your shopping experience
Send you information about our products and services	We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)	It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!

 

Your payment information

This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)

What we do	Why we do it	Why we need to do it (the legal stuff!)
Take payment, and give refunds	So that we can receive payment for the goods/service you buying from us.	It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you	We need to know what you have paid for and also have a record for HMRC.	Legally, we have to do this

 

 Purchase history and saved items

What you’ve bought in the past, what you’ve searched for - including using our Style Match feature - what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Help you keep track of items you like, update you when we have new availability and let you share them, your way	To help you get to the products that you like more quickly.	It is your choice to use this service.
Handle returns in accordance with our terms and conditions and provide customer service and support	Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought!	It’s an important part of our contract commitment to you
Analyse what you have bought, searched for, or returned, which helps us find out what you like. For Style Match, once we’ve shown you your search results we store the photo for one month and keep it separated from anything else that identifies you.	To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition.	It is important for us to know your preferences.

 

Your contact history with us

What you have said to us — for example, by email, on instant chat, on Social Media, or in private message.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Provide customer service and support	So that we can provide you with the best service.	It’s an important part of our service and also part of our contract commitment to you
Improve the services and support we provide to you	So that you get the best possible customer service	It is important for us to train our staff

 

Information about your devices you use to access our website. 

Information collected when you browse our site, including your IP address and device type.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Identify you when you visit our website	If we can remember you, we can give you the best possible shopping experience.	It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)	It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information	It is important for us to know what you like to give you the best shopping experience
Send information about our products and services to you	We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below	It is important for us to show you things we think you will like and that may make your experience better
Show you adverts as your browse the web	So, you can see our latest products and deals that we think you will love	It is important for us to show you things we think you will like
Monitor visitors to our site and analyse their behaviour	To protect our website and to help make our service better	This is important for us and legally, we have to do this!

 

Information from Social Media or accounts you link to us

What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style	It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities.	It is important for us to know what you like to give you the best shopping experience
Provide product recommendations	So you can quickly spot things which take your fancy	It is important for us to show you things we think you will like

 

If you post comments about ROOSTER, tag ROOSTER or post photos to our Social Media pages

What we do	Why we do it	Why we need to do it (the legal stuff!)
Monitor our customers views or opinions	We may want to respond to you or react, particularly if you are unhappy with something.	It is important for us to know what you think about us
We use public sources of information to help us investigate fraudulent activity	To prevent and detect fraud against either you or ASOS – unfortunate, but absolutely essential	This is important for us to protect our service, to protect you and to stop this

 

Your responses to surveys, feedback, and competitions

What we do	Why we do it	Why we need to do it (the legal stuff!)
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something	It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.	It’s up to you whether you take part.
Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry.	We need to let you know if you win!	If you take part we will treat this as an important contract commitment to you.

 

Other identifiable information

What we do	Why we do it	Why we need to do it (the legal stuff!)
We allocate you a unique number when you first shop with us (your customer ID)	This allows us to uniquely identify you	It’s an important part of our contract commitment to you
Proof of your identity	We sometimes need to check your identity – for example to confirm it is you that placed an order, or if you say you are a student	It’s an important part of our contract commitment to you

 

You do not have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against ROOSTER. Detecting and preventing fraud is an unfortunate, but an absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

Your Information and countries outside UK

ROOSTER is a business with operations inside and outside of the United Kingdom and we use suppliers and fulfilment centres located across the world.  Some of these locations will not offer the same level of protection for your personal data as the UK or the EU, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws.  Please contact us if you would like further information about how we protect your transferred information.  

Keeping your Information 

We will hold on to your information for as long as you continue to be an ROOSTER customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.   

If you no longer wish to be a customer you can contact our Customer Service team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions. 

Your Rights

 You have a lot of rights relating to your personal information, these are:

• The right to be informed about how your personal information is being used. 
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages. 
• The right to withdraw consent for any consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to ask us to explain any computer-system decision about you
• The right to complain to your data protection regulator in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. 

Changes to how we protect your privacy 

We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on the ROOSTER website or by some other means of contact such as email, so that you are able to review the changes before you continue to use ROOSTER. 

COOKIES

What are Cookies? 

Like most websites, Rooster websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

 Information Collected 

formation Collected Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. ROOSTER can use cookies to monitor your browsing and purchasing behaviour.

 How are Cookies managed? 

The cookies stored on your computer or other device when you access our websites are designed by:

• ROOSTER, or on behalf of ROOSTER, and are necessary to enable you to a make purchase on our website;
• third parties who assist us in detecting and preventing fraud.
• third parties who participate with us in marketing programmes; and
• third parties who broadcast web banner advertisements on behalf of ROOSTER

 What are Cookies used for? 

The main purposes for which cookies are used are: -

1. For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.
2. For ROOSTER to market to you, particularly web banner advertisements and targeted updates.
3. To help ROOSTER detect and prevent fraud through web and social media advertising
4. To enable ROOSTER to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.
5. To enable ROOSTER meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.
6. For ROOSTER to monitor the success of its recruitment campaigns when applying for advertised roles.

 How do I disable Cookies? 

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

1. Choose the menu “tools” then “Internet Options”
2. Click on the “privacy” tab
3. Select the setting the appropriate setting

 For Google Chrome:

1. Choose Settings> Advanced
2. Under "Privacy and security," click “Content settings”.
3. Click “Cookies”

 For Safari:

1. Choose Preferences > Privacy
2. Click on “Remove all Website Data”

 For Mozilla firefox:

1. Choose the menu “tools” then “Options”
2. Click on the icon “privacy”
3. Find the menu “cookie” and select the relevant options

 For Opera 6.0 and further:

1. Choose the menu Files”> “Preferences”
2. Privacy

 What happens if I disable Cookies? 

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.